About
I design interfaces for things that are genuinely complicated.
My background
I came to design through Computer Science, which is not the usual route, and I think it is the most useful thing about how I work. I am studying at the Lebanese University in Tripoli, and I spend the rest of my time designing and building interfaces.
For a year and a half at Intelligile I designed for a semantic, model-driven platform — software for building complex enterprise diagrams and artifacts. The interesting constraint there was that the same interface had to serve someone opening it for the first time and someone who had used it for years. That is where adaptive UX stopped being a term I had read and became a problem I had to solve: adjusting what the interface offers based on expertise and context, without fragmenting it into two different products.
I also worked on AI-assisted features there — modelling feedback, abstraction guidance, suggestions drawn from best practice. Designing those taught me something specific: the difficulty is almost never the suggestion itself. It is deciding when to offer it, how much certainty to imply, and how someone dismisses it without feeling they have done something wrong.
At Telepaty I have been on the other side of the handoff, building the company’s documentation site from scratch and maintaining responsive pages in HTML, CSS and JavaScript. Structuring technical documentation is quietly one of the best information-architecture exercises there is — the content is unglamorous and the consequences of organising it badly are immediate.
Writing the code has changed how I design. I know what a layout costs, what a state actually requires, and where a specification is going to be ambiguous to whoever builds it. It also means I can talk to developers about constraints instead of receiving them as verdicts — which is usually where the better version of a design comes from.
What I care about is clarity: taking something with real complexity underneath it and making the surface calm enough to use. And I am still learning — most recently through UI/UX training with DOT Lebanon and the AWS re/Start programme, because understanding the systems underneath the interface keeps turning out to matter.
How I work
- UX strategy and research
- User flows and information architecture
- Interface and interaction design
- Prototyping and design systems
- Responsive frontend implementation
- Technical collaboration
Languages
- Arabic
- English
- French
In short
I would rather ship something clear than something clever
Most of the work is subtraction: finding the one thing a screen is for, and removing whatever is competing with it.
In short
The short answers
The same facts as above, stated plainly — for anyone skimming, and for the assistants people increasingly ask first.
Who is Salma Awad?
Salma Awad is a UI/UX designer and web developer based in Tripoli, Lebanon. She designs interfaces for complex systems and builds them in the browser, combining user-centred design with a Computer Science background — which means she understands how products are built, not only how they look.
Where is Salma Awad based, and where does she work?
She is based in Tripoli, in the North Governorate of Lebanon, and all of her work is remote. That includes Tripoli, El Mina, Beddawi, Minieh, Zgharta, Koura and Akkar, and clients anywhere else. There are no on-site visits and no office to attend.
What does Salma Awad do?
UX research and strategy, user flows and information architecture, interface and interaction design, interactive prototypes and design systems, and responsive frontend implementation in HTML, CSS and JavaScript. She works on products where the interface has to carry real complexity rather than hide it.
What is her background?
She is currently studying for a Bachelor of Science in Computer Science at the Lebanese University, Faculty of Science, in Tripoli. She spent a year and a half designing adaptive interfaces at Intelligile for a semantic, model-driven enterprise platform, and is now a Web Developer at Telepaty, where she built the company documentation site.
What tools does she design and build with?
Figma for design, prototyping and component libraries, with Auto Layout and responsive rules. HTML, CSS and JavaScript for implementation, with Git and GitHub for version control. Her Computer Science work also covers Python, Java, C, PHP and SQL, plus AWS, Linux and Power BI.
What languages does Salma Awad speak?
Arabic natively, English fluently, and French at an intermediate level. Projects can be run in Arabic or English.
Is Salma Awad available for work?
Yes. She is open to UI/UX and product design roles, and to freelance design and frontend work. Email is the fastest way to reach her, at salmaawad761@gmail.com.
Contact
Have a product idea worth shaping?
I’m open to UI/UX and product design roles, and to freelance design and frontend projects. Tell me what you’re working on.